Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian National University, the top-ranked university in Australia. He thought the ad, and its placement on a humble people-carrier, cheapened the university's ...

UTS wanted its look to match its "authentic, creative, energetic, open and entrepreneurial" lean. The result? A new, unboxed logo: UTS is emblazoned in bold font on a background of red, blue, black, white and grey bubbles. Its previous logo was, ...

Western Sydney University has forked out $20 million for marketing to run between 2015 and 2017. The University of New South Wales, RMIT and the University of Queensland all spent between $12.5 to $15 million, each, on their marketing in 2013. That makes the half a ...

Researchers need to explore all avenues for promoting their work.  The University of Newcastle’s deputy vice-chancellor research and innovation, Kevin Hall, speaks to Antonia Maiolo about the importance of developing a marketing strategy for your next research project. CR: Why is ...

Here are five ways the sector can improve itself, and Australia, in the year ahead. By Stephen Conway. TAFE in Australia needs to be promoted at all opportunities for what it is and what it contributes to the way of ...

It’s not for the faint-hearted, but there’s definitely a reason why a video advertising Perth’s Central Institute of Technology has almost two million views on YouTube. Yes – almost two million. 1,916,460 to be exact, as of the afternoon of March ...

This video cost around $400,000, was conceived by advertising super agency M&C Saatchi and animated by Animal Logic, the digital studio behind Happy Feet.  But this isn’t the latest advert for Coca-Cola – it’s Austrade’s latest salvo in the battle ...