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Tag Archives: marketing

Helping universities compete for the best young minds

University funding is complex. More often than not, universities face funding policies that reflect historical arrangements and national politics rather than forward-looking strategies and principles. According to the Grattan Institute1, international students are now the biggest source of revenue for ...

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Growth hacks for student recruitment

Tech startups and international student recruitment may seem like they’re worlds apart, but from growth hacking to disruptive marketing, the fast-moving world of tech lends itself to the competitive space of student recruitment. Here are three strategies that can reap ...

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The problem with university branding efforts

In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a CSIRO scientist invented a random university slogan generator (see image), a VERY simple word randomiser. Activate, Realise, Be, Disrupt, Push, ...

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New look for Charles Sturt, Victoria universities

Rebranding can be tricky. Many university heads feel it’s a necessary next step to attract new students and refine the institution’s messaging, but they run the risk of irking the current student body. Western Sydney University saw this first hand ...

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Knowing your online customers: Opinion

An education is one of the biggest investments a person will make, and never before has online research played such a crucial role in the decision-making process for eager students. According to EY’s digital strategy report, 94 per cent of people research ...

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Swinburne PhD brands Timor-Leste

“Selling for good” is not a phrase you often hear in the marketing world, but that’s what Sara Currie is doing. The Swinburne alum is using her PhD to put Timor-Leste on the tourist map. A chance encounter with former Timorese president ...

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Birdy McBirdface unfurled as CQU’s new mascot

CQUniversity’s new sporting mascot has been christened Birdy McBirdface, perhaps leaving the university’s VC slightly red-faced. The mascot, an intense-looking pale-headed rosella, was given his cheeky name – a reference to the infamous Boaty McBoatface – following a crowd-sourced naming competition. Birdy was ...

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