marketing
-
News
Making toads go viral, and other campaigns that won big at UA’s marketing awards
How do you make a toad’s genome exciting? How do you convince researchers to increase their media footprint? And how…
Read More » -
International Education
Helping universities compete for the best young minds
University funding is complex. More often than not, universities face funding policies that reflect historical arrangements and national politics rather…
Read More » -
Technology
Growth hacks for student recruitment
Tech startups and international student recruitment may seem like they’re worlds apart, but from growth hacking to disruptive marketing, the…
Read More » -
On Campus
The problem with university branding efforts
In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a…
Read More » -
News
New look for Charles Sturt, Victoria universities
Rebranding can be tricky. Many university heads feel it’s a necessary next step to attract new students and refine the…
Read More » -
Industry & Research
Knowing your online customers: Opinion
An education is one of the biggest investments a person will make, and never before has online research played such…
Read More » -
Advertorial
How technology is facilitating marketing growth
With its strong contributions to brand awareness and overall consumer uptake, marketing has evolved into a powerhouse industry. The department…
Read More » -
News
Opinion: Post-grad study the key to high-paying marketing jobs of the future
Increasing demand for digital marketing skills and the growing importance of the marketing function within businesses will boost employment opportunities…
Read More » -
Features
Swinburne PhD brands Timor-Leste
"Selling for good" is not a phrase you often hear in the marketing world, but that's what Sara Currie is doing.…
Read More » -
On Campus
Birdy McBirdface unfurled as CQU’s new mascot
CQUniversity's new sporting mascot has been christened Birdy McBirdface, perhaps leaving the university's VC slightly red-faced. The mascot, an intense-looking pale-headed rosella,…
Read More » -
Features
Battle of the brands: which uni has the best marketing?
Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian…
Read More » -
News
UTS goes logo-loco
UTS wanted its look to match its "authentic, creative, energetic, open and entrepreneurial" lean. The result? A new, unboxed logo:…
Read More » -
News
FedUni marketing helps drive up enrolments on the cheap
Western Sydney University has forked out $20 million for marketing to run between 2015 and 2017. The University of New South Wales, RMIT and…
Read More » -
Industry & Research
Market value
Researchers need to explore all avenues for promoting their work. The University of Newcastle’s deputy vice-chancellor research and innovation, Kevin…
Read More » -
News
High resolve
Here are five ways the sector can improve itself, and Australia, in the year ahead. By Stephen Conway. TAFE in…
Read More » -
Perth TAFE’s YouTube video worth a million
It’s not for the faint-hearted, but there’s definitely a reason why a video advertising Perth’s Central Institute of Technology has…
Read More » -
Look where an Australian education will take you
This video cost around $400,000, was conceived by advertising super agency M&C Saatchi and animated by Animal Logic, the digital…
Read More »