marketing
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In the News
Making toads go viral, and other campaigns that won big at UA’s marketing awards
How do you make a toad’s genome exciting? How do you convince researchers to increase their media footprint? And how…
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Commentary
Helping universities compete for the best young minds
University funding is complex. More often than not, universities face funding policies that reflect historical arrangements and national politics rather…
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Technology
Growth hacks for student recruitment
Tech startups and international student recruitment may seem like they’re worlds apart, but from growth hacking to disruptive marketing, the…
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Commentary
The problem with university branding efforts
In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a…
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In the News
New look for Charles Sturt, Victoria universities
Rebranding can be tricky. Many university heads feel it’s a necessary next step to attract new students and refine the…
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Commentary
Knowing your online customers: Opinion
An education is one of the biggest investments a person will make, and never before has online research played such…
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Advertorial
How technology is facilitating marketing growth
With its strong contributions to brand awareness and overall consumer uptake, marketing has evolved into a powerhouse industry. The department…
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In the News
Opinion: Post-grad study the key to high-paying marketing jobs of the future
Increasing demand for digital marketing skills and the growing importance of the marketing function within businesses will boost employment opportunities…
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Features
Swinburne PhD brands Timor-Leste
"Selling for good" is not a phrase you often hear in the marketing world, but that's what Sara Currie is doing.…
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On Campus
Birdy McBirdface unfurled as CQU’s new mascot
CQUniversity's new sporting mascot has been christened Birdy McBirdface, perhaps leaving the university's VC slightly red-faced. The mascot, an intense-looking pale-headed rosella,…
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Features
Battle of the brands: which uni has the best marketing?
Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian…
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In the News
UTS goes logo-loco
UTS wanted its look to match its "authentic, creative, energetic, open and entrepreneurial" lean. The result? A new, unboxed logo:…
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In the News
FedUni marketing helps drive up enrolments on the cheap
Western Sydney University has forked out $20 million for marketing to run between 2015 and 2017. The University of New South Wales, RMIT and…
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Industry & Research
Market value
Researchers need to explore all avenues for promoting their work. The University of Newcastle’s deputy vice-chancellor research and innovation, Kevin…
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In the News
High resolve
Here are five ways the sector can improve itself, and Australia, in the year ahead. By Stephen Conway. TAFE in…
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Perth TAFE’s YouTube video worth a million
It’s not for the faint-hearted, but there’s definitely a reason why a video advertising Perth’s Central Institute of Technology has…
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Look where an Australian education will take you
This video cost around $400,000, was conceived by advertising super agency M&C Saatchi and animated by Animal Logic, the digital…
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