There has been much to think about in universities in the last 18 months, adjusting to short-term emergencies such as campus closures, shifts online and revenue hits. There has also been cause to reconsider how universities are set for the ...
More »Creating a level playing field for job applicants
Perhaps, just as questions about age, gender preferences and politics have been made redundant (even illegal), job applicants should no longer be required to name where they studied and recruitment processes should have institutions’ names redacted from all applicants’ listed ...
More »Reinventing the university business model: opinion
COVID-19 has caused a brutal reappraisal of the value of higher education and the university business model. Universities Australia estimates a revenue shortfall of up to $4.5 billion in 2020 with international student demand dropping by up to 50 per ...
More »That’s not us: US uni distances itself from moniker-sharing big pharma
What’s in a name? Potential damage to reputation for one US university. For the most part, Australian universities keep it simple when picking a name – opting almost exclusively for geographical references or notable figures. But basing an institution’s name ...
More »The problem with university branding efforts
In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a CSIRO scientist invented a random university slogan generator (see image), a VERY simple word randomiser. Activate, Realise, Be, Disrupt, Push, ...
More »Working the network: LinkedIn for universities
With the right strategies, LinkedIn can be a powerful online tool for universities. LinkedIn is so much more than simply an online resume for academics or a branding tool for universities. There are many ways it can be used for ...
More »Birdy McBirdface unfurled as CQU’s new mascot
CQUniversity's new sporting mascot has been christened Birdy McBirdface, perhaps leaving the university's VC slightly red-faced. The mascot, an intense-looking pale-headed rosella, was given his cheeky name – a reference to the infamous Boaty McBoatface – following a crowd-sourced naming competition. Birdy was ...
More »Battle of the brands: which uni has the best marketing?
Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian National University, the top-ranked university in Australia. He thought the ad, and its placement on a humble people-carrier, cheapened the university's ...
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