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Tag Archives: branding

The problem with university branding efforts

In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a CSIRO scientist invented a random university slogan generator (see image), a VERY simple word randomiser. Activate, Realise, Be, Disrupt, Push, ...

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Birdy McBirdface unfurled as CQU’s new mascot

CQUniversity’s new sporting mascot has been christened Birdy McBirdface, perhaps leaving the university’s VC slightly red-faced. The mascot, an intense-looking pale-headed rosella, was given his cheeky name – a reference to the infamous Boaty McBoatface – following a crowd-sourced naming competition. Birdy was ...

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Battle of the brands: which uni has the best marketing?

Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian National University, the top-ranked university in Australia. He thought the ad, and its placement on a humble people-carrier, cheapened the university’s ...

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