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Tag Archives: branding

Creating a level playing field for job applicants

Perhaps, just as questions about age, gender preferences and politics have been made redundant (even illegal), job applicants should no longer be required to name where they studied and recruitment processes should have institutions’ names redacted from all applicants’ listed ...

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Reinventing the university business model: opinion

COVID-19 has caused a brutal reappraisal of the value of higher education and the university business model. Universities Australia estimates a revenue shortfall of up to $4.5 billion in 2020 with international student demand dropping by up to 50 per ...

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The problem with university branding efforts

In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a CSIRO scientist invented a random university slogan generator (see image), a VERY simple word randomiser. Activate, Realise, Be, Disrupt, Push, ...

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Birdy McBirdface unfurled as CQU’s new mascot

CQUniversity's new sporting mascot has been christened Birdy McBirdface, perhaps leaving the university's VC slightly red-faced. The mascot, an intense-looking pale-headed rosella, was given his cheeky name – a reference to the infamous Boaty McBoatface – following a crowd-sourced naming competition. Birdy was ...

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Battle of the brands: which uni has the best marketing?

Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian National University, the top-ranked university in Australia. He thought the ad, and its placement on a humble people-carrier, cheapened the university's ...

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