branding
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Opinion
Aligning brand, strategy and culture in the new ‘real world’ of universities – Opinion
There has been much to think about in universities in the last 18 months, adjusting to short-term emergencies such as…
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Commentary
Creating a level playing field for job applicants
Perhaps, just as questions about age, gender preferences and politics have been made redundant (even illegal), job applicants should no…
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Commentary
Reinventing the university business model: opinion
COVID-19 has caused a brutal reappraisal of the value of higher education and the university business model. Universities Australia estimates…
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News
That’s not us: US uni distances itself from moniker-sharing big pharma
What’s in a name? Potential damage to reputation for one US university. For the most part, Australian universities keep it…
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Commentary
The problem with university branding efforts
In the heat of mid-January, when every university and college in Australia was “in market” for semester one recruitment, a…
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On Campus
Working the network: LinkedIn for universities
With the right strategies, LinkedIn can be a powerful online tool for universities. LinkedIn is so much more than simply…
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On Campus
Birdy McBirdface unfurled as CQU’s new mascot
CQUniversity's new sporting mascot has been christened Birdy McBirdface, perhaps leaving the university's VC slightly red-faced. The mascot, an intense-looking pale-headed rosella,…
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Features
Battle of the brands: which uni has the best marketing?
Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian…
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