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Tag Archives: advertising

Battle of the brands: which uni has the best marketing?

Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian National University, the top-ranked university in Australia. He thought the ad, and its placement on a humble people-carrier, cheapened the university's ...

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Market value

Researchers need to explore all avenues for promoting their work.  The University of Newcastle’s deputy vice-chancellor research and innovation, Kevin Hall, speaks to Antonia Maiolo about the importance of developing a marketing strategy for your next research project. CR: Why is ...

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