Campus Review news editor Patrick Avenell was dismayed to see his local bus displaying an advertisement for his alma mater, Australian National University, the top-ranked university in Australia. He thought the ad, and its placement on a humble people-carrier, cheapened the university's ...
More »Home | Tag Archives: advertising
Market value
Researchers need to explore all avenues for promoting their work. The University of Newcastle’s deputy vice-chancellor research and innovation, Kevin Hall, speaks to Antonia Maiolo about the importance of developing a marketing strategy for your next research project. CR: Why is ...
More »