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Who decides who dies in driverless car accidents?

At least 11 auto manufacturers, including Toyota, Audi and Tesla, are putting driverless car plans in motion. With soon-to-be robot drivers comes the need to program ethics in them. Think, a situation like the trolley dilemma, where a driver must choose between intentionally killing one person or inadvertently killing multiple people.
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Interesting topic. However, i am more concerned about vehicles being an End User Licence Agreement product, rather than ownership, with all of your user data being sold to third parties and/or given to authorities.
I agree with Jay. This is a non-issue. Modern AI does not frame decision making in terms of dilemmas, nor does the data that the AI uses contain the semantic information to distinguish age or gender. We would be better spending our time making sure that the brakes don’t fail, rather than creating some ethics software. Then no-one dies, which is surely the best outcome.