Home | Workforce | Strictly speaking | The flagging fortunes of ‘flog’ in Australian parlance

The flagging fortunes of ‘flog’ in Australian parlance

Creators of new words have to be wary of entering an overcrowded market. The digital-age use of flog was originally as a shortening for food blog, and then achieved notoriety in the sense of fake blog. These flogs, dating back to around 2005, were advertising strategies – blogs purporting to be written by individuals — but in fact created by corporate marketing departments to endorse a product.

Please login below to view content or subscribe now.

Membership Login

Get the news delivered straight to your inbox

Receive the top stories in our weekly newsletter Sign up now

To continue onto Campus Review, please select your institution.