Home | News | Academics conflicted in attitudes to role in uni marketing

Academics conflicted in attitudes to role in uni marketing

In a study that could be instructive for Australian universities, Israeli academics are torn by conflicting attitudes towards the marketing of their universities and their own roles in that marketing process. h; and to achieve that, we needed to develop the academics’ market orientation; to have them see themselves as not just teachers or researchers, but also as customer service providers and primary marketers.

Please login below to view content or register for a 4 week FREE Trial.

Membership Login

Get the news delivered straight to your inbox

Receive the top stories in our weekly newsletter Sign up now