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Researchers reverse memory decline in mice in ‘ground-breaking’ Alzheimer’s trial
Two scientists at Macquarie University have discovered a revolutionary way to treat Alzheimer’s disease, the leading cause of death for women and the second leading cause of death of all Australians.
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While I’m excited to hear about this research, and give my respect to the scientists involved, their incredibly hard work, dedication and innovation, I’m very disappointed in this sentence: “Two scientists at Macquarie University have discovered a revolutionary way to treat and cure Alzheimer’s disease, the leading cause of death for women and the second leading cause of death of all Australians.” It’s very misleading – they have not found a cure for Alzheimer’s, they have had some success in trials with mice. As a university related publication, you should be ashamed at raising false hopes such as this and providing such misleading tag lines in news stories.
I understand the rest of the article explains the difference, but you know that the main tagline will be the one spruiking a cure, and that is where the error lies with the way it’s written.
Hi Amanda, thanks for pointing that out. The story has been amended
Thank you so much for responding, I appreciate the correction.
As the writer of this article, I thank you for bringing this to
my attention. It could very well create false hope. Apologies.