USYD marketing student scores $6,000 Canon scholarship

A University of Sydney marketing scholar is $6000 to the good this week having pocketed Canon's annual Honours Scholarship. Declan O'Neill picked up the purse for his seminal research on the anthropomorphism of consumer brands, such as a battery that grows a cottontail to become the Energizer Bunny and candy that's all arms and legs cracking wise a la those humanoid m&m's.