Shaping sticky students: encouraging lifelong academic relationships in an era of transience

To members of other generational groups, millennials and GenZ are often seen as inconsistent or flighty; too quick to move on when they don’t like a job and lacking the apparently in-built ‘loyalty’ of the generations that precede them. Deserved or not, that reputation seems fated to follow this cohort, but what does it mean for higher education institutions trying to foster an extended academic relationship?