Home | Opinion | OPINION: Real-world context underscores entry system’s credibility

OPINION: Real-world context underscores entry system’s credibility

Credibility, we are told, is everything. In an era when brand, integrity and trust are highly valued commodities, credibility is indeed a prized attribute, one that conveys an individual’s or an organisation’s authenticity, rigour and viability. Opinion polls rate it and marketers ascribe it a dollar value. It matters.

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