If you are serious about making an impact with your research, check out the Pasteur’s Quadrant

The rigour vs relevance debate has raged in business schools since their inception. In the early days, most professors were retired or were very experienced executives whose role was to narrate war stories to students. Students found their education highly relevant and felt that the imparted skills could easily be applied to problems they faced in their work life. While the research undertaken and produced in business schools was limited, usually case studies, it was exceptionally applied and practical.

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