OpinionPolicy & ReformTop Story
Improving the student experience begins with the language you use to communicate: opinion
When talking to students, colleges and universities can easily get caught up in long-form academic-speak. It’s in their very nature to deliver high-end, formal education, and the tone of their communications often matches. But while there is a need to position the institution in a professional, academic light, taking this same tone when trying to connect with students doesn’t always create a favourable first impression.
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When and how will students become “researchers, instructors or campus leaders” themselves, able to correctly use precise, non-redundant, nuanced, technical (when apropriate) language, if we only comminicate with them in “plain language sound bites”?