VET & TAFE
SA VET international enrolments down $127M
While international education revenue in Australia took a $3.3 billion dive last year spare a thought for South Australia, which has taken a $127 million haircut in a small market as VET international student enrolments crash. Last year, SA’s international education sector - which is the state’s fourth largest export earner and the largest service sector exporter - contributed $925 million to the state's economy, down 12 per cent from $1.052 billion the previous year.
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A particularly interesting article, especially when King focuses on the inability of younger marketers to handle international student number regressions.
Facebook thinking is totally useless in a contracting market. One has to get on a plane and meet agents face-to-face and launch a ‘Australian Brand’ international advertising campaign.