Industry & Research
Tactics shift with the times
p>Higher education is changing more rapidly than ever and marketing needs to adjust just as quickly. By Neil Shewan
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p>Higher education is changing more rapidly than ever and marketing needs to adjust just as quickly. By Neil Shewan
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In learning and teaching terms, believe that it is firstly about knowing and clearly communicating your ‘value proposition’ in the market i.e. ‘why should you spend your education dollar with us?’ Then, using appropriate and rigorous business principles, informed by equally appropriate and relevant metrics and analytic data (i.e. data informed not data led decision making) ensure that the business is providing maximum value for money in the delivery of its well designed, well delivered and intellectually challenging leaning and teaching experience to its principal client base i.e. students.
In learning and teaching terms, I believe that it is firstly about knowing and clearly communicating your ‘value proposition’ in the market i.e. ‘why should you spend your education dollar with us?’ Then, using appropriate and rigorous business principles, informed by equally appropriate and relevant metrics and analytic data (i.e. data informed not data led decision making) ensure that the business is providing maximum value for money in the delivery of its well designed, well delivered and intellectually challenging leaning and teaching experience to its principal client base i.e. students.