Education not a commodity: Austrade

International education might be Australia’s fourth biggest export earner. But its new promoters will be talking up people, not purses.

Austrade won't fall into the trap of harping on about money when it talks up Australia's biggest export service industry, the national trade commission has assured the higher education sector. Peter Mackey, Austrade's senior industry adviser for education and training, told an Innovative Research Universities staff forum in Cairns last week that Austrade had "a very clear understanding" of education's "unique nature". Mackey was outlining the direction Austrade planned to take in marketing and promoting international education - a responsibility it assumed from Australian Education...